New Website and Animations
The rollout of the new website and animations was a success. We showed a room full of writers the Knowledge Vault concept and they were blown away, not only with the amount of information that was searchable but the animations as well as the kill shots on doves from Argentina.
Our PR agency, Media Direct, does a press luncheon at the shot show and has the companies they represent assembled around the perimeter of the room with free food and drink for the writers. Go figure!
After they eat, they then talk to all the manufacturers in the room. The event begins at 11:30 and ends at 1:30. At 2:15, we finally had to tell the last of the crowd we had to go and catch a plane. During the last showing of the website, Vicki and Ryan met with a representative from the International Hunter Education Association (IHEA) and it seems they are very interested in working with us and the KV concept. We will be presenting for an hour and a half to the general assembly at the IHEA in San Antonio in April. Prospects could not be brighter for a partnership between OSP and IHEA. We will be meeting with the Texas hunter ed specialist later this month to discuss their alliance with us, as well.
As with anything new or outside-of-the-box, everything you do is an experiment, and this outing at the shot show was no exception.
We were so fortunate to have Ryan Rains, the brains behind the Knowledge Vault assembly, there with us. And one thing was obvious: he knows a helluva lot more about what is in the KV than anyone – including us – because he has had to touch almost everything in it, and we keep adding to what is there.
He is getting a lot like Vicki when I say, “I was thinking about…” He begins to flinch a little because he knows something else is about to happen and it ain’t gonna be inside the box! Anyway, Ryan did a polite but masterful job of keeping me on point and explaining the concept of KV. Because as you all know, I love to share and end up making everything a learning lesson.
We’re off to OK Corral in Florida and back to Houston on Monday. Then we’re going to Reno on Wednesday for the SCI convention to do seminars. We’ll get back home on Saturday then headed to Phoenix the next Wednesday for four days at Ben Avery. The response has been so great in both Florida and Arizona that we are planing more dates there. Maybe even a February date in at OK Corral due to all the shooters we turned away – we were full 60 days out.
Finally, I am still amazed at the number of people out there (even in the outdoor writing community) who look like deer in the headlights when it hits them that you don’t look down the barrel when shooting a moving object with a shotgun. Oh well… as Vicki says, “cash flow!”